Marketing your art: business resources for musicians, writers, artists, and other creative people
(Photo via Unsplash.com)
I’ve always admired creative people. I consider myself a creator, in that I love doing it, but I also always knew that for me, music and writing would likely not be full time endeavors. I do, however, have so many amazingly creative friends, family, and acquaintances with all varieties of motivation for why they take the time and make the effort to do their art. It’s impressive to not only watch them create for the sake of it, but take it seriously and try to share it with as many people as possible.
I started off college as a Music Business major, with the goal of going into music journalism or artist management. I wanted to encourage, support, and cultivate great music and, even though I didn’t end up doing it professionally, being a part of the local music scene in the New York Capital District was important to me, and a critical part of my identity.
Due to a career change and a move, I have not been as active creatively, and miss being able to be a part of these endeavors. Sure, there are ways to support online and from a distance, but I felt like I could do more.
As part of a marketing class I’m taking for my MBA, I sent out a survey to creative people to solicit feedback on how they market their art. As I suspected, many of them do not have the plan or support they need to really be able to work on their art full time (or at least to get to the level they desire). A lot of the resources I’ve seen are more of a marketing tool themselves – a free webinar that leads to a paid course about social media marketing for small businesses, or a ploy to get someone to buy an e-book.
So that’s why I’m here. I want to make it easier for creative people to do what they love to do. I am by no means an expert and my advice isn’t unique, but I offer it frankly, freely, and with as little jargon as possible. I hope that you will gain something positive from these resources, and offer your insights and opinions to help your fellow community.
As for my background, aside from the Music Business courses I took at The College of Saint Rose, I was a multimedia journalist at an altweekly and a daily newspaper, have been a freelancer (and understand the specific budget and business concerns they face), I have self-released a few albums and short stories here and there, and at the end of June I’ll have an MBA in Marketing from Lynn University. It’s a little all over the place, but well, so am I (especially my crazy hair).
Here are a few topics I plan to cover over the next few weeks: Do you really need to pay for a website?, The basics of Facebook ads, and Describing what you do. I appreciate you taking the time to read this, and for coming along with me on this project. What other topics would you like to see covered? Post in the comments below or email me at email@example.com.